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Photo of David and Serenella Ciclitira

David Ciclitira

STARTnet Founder and
Chairman Parallel Contemporary Art

Serenella Ciclitira

STARTnet Founder and
CEO Parallel Contemporary Art

David and Serenella Ciclitira are passionate collectors of contemporary art and are dedicated supporters of young and emerging artists and art scenes globally.

On a 2007 business trip to Karlsruhe, Germany, David and Serenella attended an art exhibition; Termocline of Art: New Asian Waves which left the couple with a thirst to learn more about the Asian contemporary art scene but thwarted by a lack of material on the subject. A year later they founded Parallel Contemporary Art (PCA) and teamed up with the Saatchi Gallery to launch the Global Eye Programme. As passionate art collectors, they felt strongly that trips to Korea had opened their eyes to a new emerging art world that they both wanted to focus on in more depth. Their idea was to provide a platform to contextualise this work by publishing books that would document the particular scenes in Korea and Greater Asia. It was a natural step from that to then stage exhibitions that focused on some of the artists in the books. The programme additionally aims to develop arts infrastructure in Asian territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers. 

To further showcase the work of Korean artists, in 2009 the Global Eye Programme presented Korean Eye: Moon Generation an exhibition of 31 artists to strong critical response. In follow-up, 2010 saw the launch of Korean Eye: Contemporary Korean Art, a book of 75 Korean Artists from which 12 were chosen for the exhibition, Korean Eye: Fantastic Ordinary, which opened at London’s Saatchi Gallery. Korean Eye: Moon Generation and Korean Eye: Energy and Matter showed in Seoul, New York and Abu Dhabi during 2011 and 2012 bringing together the first two Korean projects and later culminating in Korean Eye: Contemporary Art 2, the largest survey of new Korean art to date.

 A new Korean Eye exhibition, Korean Eye:2020 Creativity and Daydream was installed at the State Hermitage Museum, St Petersburg on March 25th 2020 digitally opening due to COVID-19. The live-stream was viewed by more than 5,000 people. The pandemic meant the exhibition remained closed until July, when it reopened to physical visitors more than 13,000 people visited. The artworks then travelled to London’s Saatchi Gallery and the second leg of the exhibition opened on 30 September. The final exhibition tour will open in Seoul in 2021. You can read more about Korean Eye 2020 here.

Other projects include Indonesian Eye (2011), Hong Kong Eye (2013), Malaysian Eye (2014), Singapore Eye (2015), Thailand Eye (2016), Vietnam Eye (2017). 

In January 2014 the Eye Programme expanded to launch the annual Eye Awards, recognising and honouring the accomplishments of emerging artists throughout Greater Asia. Added to this, PCA launched START Art Fair at the Saatchi Gallery to huge acclaim in June 2014, to celebrate and present not only the artists but also emerging art galleries from around the world. The inaugural edition of START Doha in collaboration with The New York Times’ Art for Tomorrow conference was launched 11th -14th March 2017. 

For more than 25 years David and Serenella awarded the Parallel Prize and the Serenella Ciclitira Sculpture Prize to graduates of the Royal College of Art, London. Additionally since 2014, the Ciclitira Prize has been presented annually to one graduate of The Prince’s Foundation School of Traditional Arts, London.

The need to connect artists, galleries and collectors worldwide has grown increasingly important, especially during this past year. David and Serenella Ciclitira have recognised this growing need and focused for the past 2 years on an exciting new project with a partner in Korea to deploy and evolve the technology to their need.

Photo of Heesun Park

Heesun Park

Founder and Director

Heesun Park graduated from Penn State University with a Masters in Computer Science & Math.

Between 1999-2013 she was the Founder and CEO of the multilingual technical translation company Pantransnet. She created CAT (a computer added translation system) and implemented a management system that dealt with over 300 clients and 2000 translators worldwide. 

An art enthusiast, Heesun is co-founder of the ARTWA platform. 

Photo of SunJu Lee

SunJu Lee

Chief Operating Officer

With more than 10 years experience in B2B project development for the design and IT industries, Sunju Lee co-founded ARTWA which focuses on global art business projects. 

She obtained her BFA at Ewha Womans University (South Korea) and her MBA at Babson (US). 

Her art and business background makes her ideally placed to help STARTnet reach its full potential. 

Photo of Marcus Vinton

Marcus Vinton

Chief Executive Officer

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photo of Trudy Norris-Grey

Trudy Norris-Grey

Deputy Chairperson

Trudy Norris-Grey is a recognized leader in the IT industry, with over 30 years of success spanning global sales, marketing, channel and partner strategies, business development, and portfolio transformation. Trudy has held leadership positions at Microsoft, Oracle, Sun Microsystems, and BT.

In all these positions she was a champion of the customer and its partners, seeking out insight into their unmet needs in order to better serve them, to help them overcome their challenges and in turn work with them to grow their customer satisfaction, revenue and profit. 

Trudy is a passionate advocate for the development of skills and enterprises so that they can be continually relevant in the era of Industrial Revolution v.4.0 and the encouragement of women and girls to consider careers in science, engineering and technology. She is Chair of WISE, a UK-based organization which seeks to add 1 million more women to the UK STEM workforce. She has also served as Chair for the Confederation of British Industry’s Committee on Innovation, Science & Technology; a member of the UK’s National Careers Council; editor and contributor to the Wilson and Shadbolt Reviews; a member of the oversight committee for the UK’s national Technology Strategy Board and was a founding member of the CBI Leadership Group on Climate Change. 

photo of Sonia Hong

Sonia Hong

Director of Asia

Educated at University of California Berkley and Soon Chunhyang university in Seoul, Sonia has significant experience in launching international leisure and entertainment brands in Korea.

Sonia represented the New Zealand tourist board in Korea from 1993 to 2006, receiving the Order of Merit from Queen Elizabeth for the help in promoting New Zealand in Korea.

From 1999 to 2007, Sonia was the President of the International Tourism Network in Seoul and from 2007 to 2010 was the Secretary General for Visit Korea Committee. Sonia managed relations with a variety of government agencies and created innovative promotions with K-POP and other Korean Wave products, securing supporting sponsorships from Lotte, Asiana Airlines and Korean Airlines.

In 2010, Sonia joined PMG as its Korea President, responsible for numerous partnership and sponsorship relations with major brands including F1, Ballantine’s and AIA.

photo of Grey Skipwith

Grey Skipwith

Fair Director

Grey Skipwith’s first START as Fair Director was in 2019. He brought a fresh outlook as well as his personal roster of international collectors and art world contacts. "‘As a long term exhibitor of START,” he says, "I know the fair very well and I am excited to embark on this new role in stretching its boundaries and raising the fair to new heights".

Together with his wife Heejin, Grey founded his gallery in 2015. Bringing together their expertise in Korean and Asian artists including Kwang Young Chun, Kang-So Lee, Xing Danwen and Hyojin Park, Skipwiths’ aim is to introduce their artists to European audiences. Grey ran his own IT company for many years before returning to his roots in the art world, which he started working in at the tender age of 13. 

Since 2013 Grey and Heejin have been curating shows for galleries and public institutions as well as managing artists at different needs and stages in their careers. Recent publications include co-producing Korean Art: The Power of Now, published by Thames and Hudson in 2013 and supported organising the major solo exhibition of Alex Katz in Seoul, 2018.

Photo of Gillian Anderson Price

Gillian Anderson Price

Partnership Director

Gillian joined START in 2018 to take on the newly created role of Partnership Director. In 2019 she took on responsibility for operations becoming Co-Director (operations) in 2020.Gillian is responsible for all of the fair’s organisation, operations, gallery sales, forming and developing Corporate Partnerships, START Collectors Club, co-ordinating dinners and events as well as cultivating VIP and Patron relationships.

Gillian had previously worked as Head of Corporate Partnerships at the prestigious Serpentine Galleries, Kensington Gardens a position which allowed her to indulge her love of art and architecture while delivering and developing high-value partnerships with diverse international businesses and luxury brands. In 2017 Gillian consulted for Sir John Soane’s country estate Pitzhanger Manor, Ealing, she has also consulted for education initiative Access Aspiration which provided essential access to industry work experience to schools in under-privileged London boroughs.

Before falling into the world of contemporary art, heritage and education sponsorship Gillian had her own antiques, art and interiors business with retail sites in Belsize Park, Primrose Hill and Mayfair, she has designed interiors for bars, restaurants and private homes for a range of clients. During her time in the retail luxury market Gillian’s shops attracted scores of international A-list celebrities who became loyal and treasured clients. In tandem with her retail business she worked for ITV and the Discovery Channel.

Photo of Chloë Lopez

Chloë Lopez

Press and publicity

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Photo of Jeana Pak

Jeana Pak

New Business Director

Jeana joined the START team in 2019, liaising with artists for the Korean Eye 2020 teaser exhibition at START 2019. She has since then worked on Korean Eye 2020, which marks the 10th anniversary of the Global Eye Programme.

Working on new business opportunities for START, Jeana brings with her a wealth of experience in brand development, PR and marketing at Fortune 500 companies and start-up environments.

Photo of Minh Ngo

Minh Ngo

Event Coordinator

Minh was Event Coordinator for Vietnam Eye, Global Eye Program’s eighth project, in Hanoi Vietnam in 2016. He joined START in 2017 as a member of the execution team for “Vietnam Eye: Blood, Sweats, and Tears”, a special curated project for the fourth edition of START. 

Minh has extensive experience in media relations and fashion retail and as operations coordinator he acts as a first point of contact for galleries and artists attending the event. Minh also manages the fair’s social media channels. 

We expect that Minh will work remotely due to travel restrictions. 

Photo of Nik Spary

Nik Spary

Event Coordinator (UK)

Nik has worked in the exhibition and events industry for more than 20 years as a senior Show and Events Manager. He has travelled extensively, working on a broad range of projects around the world and gaining a deep understanding of the events industry covering internal logistics and the set-up of projects within art galleries, museums, event halls and outdoor spaces. 

Nik joined the START team in 2019 quickly becoming a vital team member assisting not only the wider START team in ensuring the event runs smoothly but is also always on-hand and available to assist and advise exhibitors on the installation of their booth spaces.

Luke Fowler

Graphic Design

Liz Roberts

Legal Council

Daniela Diaconu

Accounts Manager

Simeon Pines

Website

Contacts

Email contacts:

Press: Chloë Lopez

Partnership Director: Gillian Anderson Price

Event Coordinator: Minh Ngo

Accounts Manager: Daniela Diaconu

Visitors: Click here

For enquiries, please email us

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